The restaurant business may seem glamorous, but it is a hard one for even the most seasoned entrepreneurs to crack. Recently, blockchain-based incentive models are providing an opportunity to turn new profits.

In 2017, market data from TDn2K’s Restaurant Industry Snapshot showed that restaurant sales crashed to the second worst market decline in 5 years. Victor Fernandez, executive director of insights at TDn2K commented that “when you think about from recession until now, it’s all been negative traffic growth every year… when we look at it by brand, you can see that the percentage of brands that are experiencing positive growth is shrinking.”

Loyalty programs have come a long way since their first iterations. The idea started all the way back in the 18th century when retailers would issue customers with copper tokens that were redeemable against future purchases. Companies quickly realized that metal tokens were expensive to manufacture, and so the practice evolved into issuing stamps and coupons.

Food’s a necessity for all of us – and as a result, you’d think that the restaurant industry would be one of the most resilient on the planet.But although overall revenues are set to grow in the coming years in Europe, the Middle East and the Americas, it’s not going to be a money-making story for everyone.

Business owners in the food service industry deal with a range of current problems that Resto Platform hopes to resolve. These include a lack of marketing experts, IT specialists, and other human resource employees to help them, plus a lack of tools for average spending increase and attracting new consumers.

McDonald’s has never been a brand to miss out on any opportunity for promotion, and of course, the half-centennial anniversary of the world’s best-known burger is no exception. To commemorate the milestone, McDonald’s has decided to cash in on a trend and release its own global currency, called the MacCoin.

Resto has started the Token Sale on Oct 10 to launch the 4-pack Resto Loyalty Platform including customizable loyalty program with innovative marketing tools, user-friendly CRM system, an all-in-one app for payments with advantageous cashback and reliable feedback service.

Resto, who are in the process of developing a blockchain-based loyalty solution targeted to the food service industry. Once signed up, a consumer is rewarded with Resto tokens, deposited into their digital wallet smartphone app, each time they visit a participating restaurant.

La comida es una necesidad para todos, y como resultado, uno pensaría que la industria de los restaurantes sería una de las más resistentes del planeta. Pero aunque los ingresos totales van a crecer en los próximos años en Europa, Oriente Medio y América, no va a ser una historia de ganar dinero para todos.

Technology has impacted the food sector in myriad ways. Less than a decade ago, it was possible for a brand to mislead consumers by fiddling with their product’s label or by obscuring information on proper serving sizes or nutritional value, for instance. Now, anyone with a smartphone is capable of scanning the same package’s barcode with their smartphone and determining its various contents down to the milligram.

ﻉﺮﺑ ﺐﺗ – ﺏﺩﺄﺗ ﻢﻨﺻﺓ Resto ﺥﺪﻣﺓ ﺐﻴﻋ ﺎﻠﻌﻣﻼﺗ ﺍﻷﻮﻠﻳﺓ ﻒﻳ 10 ﺖﺷﺮﻴﻧ ﺍﻷﻮﻟ/ﺄﻜﺗﻮﺑﺭ ﻺﻃﻼﻗ ﺏﺮﻧﺎﻤﺟ ﻢﻨﺻﺓ Resto، ﺎﻠﺘﻳ ﺖﻀﻤﻧ ﺏﺮﻧﺎﻤﺟ ﺎﻟﻭﻻﺀ ﺎﻠﻗﺎﺒﻟ ﻞﻠﺘﺨﺼﻴﺻ ﻢﻋ ﺃﺩﻭﺎﺗ ﺖﺳﻮﻴﻘﻳﺓ ﻢﺒﺘﻛﺭﺓ ﻮﻨﻇﺎﻣ ﺇﺩﺍﺭﺓ ﻉﻼﻗﺎﺗ ﺎﻠﻌﻣﻻﺀ (CRM) ﺲﻬﻟ ﺍﻼﺴﺘﺧﺩﺎﻣ ﻭﺎﻠﺘﻄﺒﻴﻗ. ﻭﺬﻠﻛ ﻲﺸﻤﻟ ﺎﻟﺪﻔﻋﺎﺗ ﻢﻧ ﺥﻼﻟ ﺎﺴﺗﺭﺩﺍﺩ ﺎﻠﻨﻗﻭﺩ ﻮﺧﺪﻣﺓ ﺎﻠﺘﻏﺬﻳﺓ ﺎﻟﺭﺎﺠﻋﺓ ﺎﻠﻣﻮﺛﻮﻗ ﺐﻫ.

Eating outside has not only become a trend and an integral part of the culture but also a social currency. Eating in better restaurants and eating tastier and the better-looking food is a means to increase one’s status quo. Brands like Starbucks have capitalized on this building almost a cult-like following and loyalty with its customers.